Assuming that Russian intelligence does not read my obscure drivel, I feel safe in making this observation: purchasing Fischer skis supports Ukraine in its ongoing war repelling the Russian invasion.
War since 1945 has been carefully compartmentalized, to the point where its artificial brutality becomes grossly obvious. The war in Ukraine is a great example of this. Drones and missiles rain down on population centers. Thousands die. In the meantime, somewhere in a less war-torn part of the embattled nation, an enormous factory churns out skis, hockey sticks, and other toys for the rest of the world to buy.
Fischer has had a factory in Ukraine for years. Decades. Back in 2020, they had a devastating fire there, which drove their production out to other European nations, and to China. They had already been hit by the Covid-19 pandemic. Then came the Russian invasion. Somehow, nearly all of the Fischer skis we got this year have "made in Ukraine" labeling.
I don't know that Fischer particularly supports Ukrainian independence. As a big, multi-national corporation, they'll make a deal with whoever is in charge to keep the flow of consumer goods going. The snow doesn't know what flag flies over it. Business can be completely cynical, and it usually is. But for now, anything that brings money into Ukraine helps its economy as it funds its life-or-death defense against imperialist Russia.
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